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Too much choice

Writer's picture: Dave GobleDave Goble

A cup of coffee. A pair of jeans. A television channel. A holiday destination. A tin of paint. A new car. A tube of toothpaste. A political party. Goodness. For better or worse, it wasn't that long ago when we spent far less time choosing. But then we have got some time back, such as from technology when we can buy a song with a couple of taps on a smart-phone rather than trekking around umpteen music shops in our local town tracking down a bit of plastic. Ah, but then there's all that hanging around for those pesky software upgrade downloads ... sigh, I'm tying myself in knots.

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